St. Joseph Medical

April + Q1 Performance Report

January 1 — April 20, 2026
Q1 Overview

1Q1 Scorecards (Jan 1 — Now)

Full quarter-to-date performance across Google Ads and Meta Ads

Q1 Scorecards Jan 1 to Now
April Performance

2April Paid Social Ads Results

Month-to-date performance breakdown for April 2026

Google Ads (V2)
Conversions
480
Cost / All Conv.
$11.85
Phone Calls
13
Impressions
56,578
Cost
$5,792
$5,792.22
Meta Ads
Website Purchases
74
Cost / Purchase
$59.83
On-Facebook Leads
0
Impressions
91,133
Amount Spent
$4,428
$4,427.73
April Paid Social Ads Results
Conversion Trend

3April Conversion Graph

Daily conversion trend throughout April — peak of ~51 conversions around April 11

April Conversion Graph
Cost Efficiency

4Cost / Conversion by Month

Monthly cost per conversion trend showing continued optimization

Cost per Conversion by Month
Q1 Deep Dive

5St. Joseph Numbers in Q1

Detailed Q1 performance breakdown

St Joseph Q1 Numbers
Pipeline Intelligence

6Melleka vs Helix — Q1 Comparison

Jan 1 — April 20, 2026 pipeline performance side by side

Melleka

75% of In Chase / Important Stages 28
Cost per In Chase $3,265.86
Patient Submitted 25
Cost per Patient Submitted $3,657.76
Approved 14
Cost per Approved $6,531.74

Helix

75% of In Chase / Important Stages 29
Cost per In Chase $0.00
Patient Submitted 14
Cost per Patient Submitted $0.00
Approved 2
Cost per Approved $0.00
Melleka vs Helix Q1

7Email Campaign Results

5 targeted email campaigns — design previews and performance results

SMS Campaigns

8SMS Campaign Messages

Corresponding SMS messages for each email campaign

Pending Approval

9Spring Email — Ready for Approval

New spring-themed email designed and ready to send upon client approval

Awaiting Client Approval

This spring-themed email is designed and ready to deploy. Pending approval to send.

Prepared by Melleka Marketing

St. Joseph Medical — April + Q1 2026 Performance Report